Earned media for law firms
Get your attorneys quoted, and the links follow
Journalists post requests for expert sources every day. We pitch your attorneys as those experts, and when a reporter uses the commentary, the publication names the attorney, names the firm, and links back. You pay a flat monthly rate and the coverage accumulates.
From $699 a month. No contract, cancel any month. Earned coverage, never bought from a list.
How earned coverage cites an attorney. Illustration; names and outlets are placeholders.
Earned, not bought
A journalist chose to quote your attorney. No sponsored labels, no disclosure lines, no list.
Flat monthly price
Three packages, the number printed on the page. You never have to ask what it costs.
Every URL reported
A monthly report with clickable links to check, not a summary to take on faith.
No contract
Cancel any month. Links already earned are yours forever.
Why law firms suit earned media
Your partners already have the one thing journalists want
Most businesses trying to earn press coverage have nothing a reporter needs. A law firm is the opposite case: every partner holds genuinely quotable expertise on questions journalists ask daily. What does this ruling mean. Is this policy legal. What should someone in this situation do.
That expertise is the raw material. We watch the journalist requests that fit your practice areas, draft commentary in your attorneys' names from an intake about their experience and positions, and submit it while the request is still open. When a reporter uses it, the piece typically names the attorney, the firm, and links to your site.
Each mention is three assets in one: a referring domain for the crawler, a citation an answer engine can find, and a credential a human can read. The subscription exists because the third mention matters more than the first, and the tenth more than the third. Authority accumulates; it is not installed.
The packages
Three paces, one model
Same sourcing, same reporting, same terms. The only variable is volume.
Visibility
$699/mo
A solo or small firm that wants its name accumulating in real publications.
- Average of 3 to 4 earned links per month
- 1 to 2 from DR 50+ publications
Authority
$1,299/mo
A firm competing in a real market, building authority steadily rather than in bursts.
- Average of 7 to 10 earned links per month
- 2 to 4 from DR 50+ publications
Market Leader
$1,999/mo
A firm that intends to be the most-cited name in its market.
- Average of 15 to 20 earned links per month
- 4 to 8 from DR 50+ publications
Full inclusions, the per-link arithmetic and the honest variance note are all on one page.
Compare the packagesHow it works
Four steps, and only the first needs your time
Subscribe and complete onboarding
Practice areas, the attorneys who can be quoted, their credentials, topics that are off limits, and target pages. About 20 minutes, once.
Sourcing starts the same week
We watch the daily journalist requests that fit your practice areas and draft expert commentary in your attorneys' names, in their voice.
Coverage lands with links
When a reporter uses the commentary, the piece typically names the attorney, the firm, and links back. That is an earned citation nobody paid a publisher for.
The report arrives monthly
Every URL that landed, clickable and checkable, yours to forward to whoever asked for proof.
The honest part
Averages, stated as averages
Nobody can schedule a journalist. Link counts are averages across clients at each tier, and your market's competitiveness moves the number month to month. We publish the ranges, report what actually landed, and let the arithmetic speak.
- Effective cost per link runs $100 to $233 depending on tier
- Links already earned are yours forever, whatever you do next
- A firm that needs a guaranteed count on a guaranteed date should not buy earned media, and we say so at intake
What you are not buying
No ranking guarantees. No promised publications by name. No links from sites that exist to sell links. No 12 month contract enforced because the results could not.
What you are buying
Continuous expert sourcing in your attorneys' names, real editorial coverage when it lands, and a monthly report that shows every URL.
Who this is built for
- Firms whose partners have real positions on real legal questions and no time to pitch journalists themselves
- Solo and small firms priced out of a $6,000/mo agency but competing against firms that use one
- Firms that want authority compounding quietly in the background while they practise law
- Marketing leads who want one flat line item and a report they can forward
Who it is not for
- Anyone who wants a guaranteed ranking. Nobody can sell you that honestly, and we will not pretend otherwise
- Anyone who needs an exact link count on an exact date. Earned media does not work that way
- Firms whose attorneys cannot be quoted publicly on anything
- Anyone shopping for the cheapest possible link. Wholesale networks exist, and you get what they cost
Common questions
Do my attorneys have to do anything?
One onboarding intake, about 20 minutes. After that, commentary is drafted from their stated experience and positions, in their voice, and they can review standing answers whenever they like. Attorneys who want to approve every pitch can, at the cost of speed: journalist requests close fast.
Is this the same as buying links?
No, and the difference is the whole product. A bought link is a payment to a publisher for placement. These links land because a journalist chose to quote your attorney, which is why they carry no sponsored labels and no disclosure lines. What you pay for is the continuous sourcing work, not the link itself.
Will this get my firm to page one?
By itself, no, and any vendor promising that is guessing or lying. Referring domains are one input among several. What accumulating earned citations reliably do is close the authority gap against competitors, and feed the sources answer engines cite.
What does it cost to start?
$699 a month at the entry tier, no contract, cancel any month. There is no setup fee and no minimum term, because a subscription that has to be enforced by contract was not working anyway.
Which publications will quote us?
Nobody selling earned media can promise a named outlet, and you should be suspicious of anyone who does. The report shows what actually landed, including which links came from DR 50+ publications, and that record is the honest version of the answer.
Pick a pace and start this week
Three packages, the price printed on the page, onboarding in about 20 minutes. Judge us on the first monthly report.